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200 million kilometers of hands-free driving with the BMW Highway Assistant

200 Million Kilometers of Hands-Free Driving with the BMW Highway Assistant 
BMW owners have it good. As one of America's favorite luxury automakers, BMW generously delivers unique design qualities and technology to customers. Just buying a BMW is seen as a power move by most of the population, so it's natural that BMW owners make the most of BMW's technology. Recently, BMW customers celebrated an exciting milestone: driving over 200 million kilometers with BMW Highway Assistant. That works out to over 124 million miles.
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BMW of North America Returns as the Official Vehicle of the BNP Paribas Open

BMW of North America Returns as the Official Vehicle of the BNP Paribas Open 
Once again, BMW is pleased to announce its continuing support for the high-profile BNP Paribas Open. For the fifth year in a row, BMW will return to the acclaimed tennis tournament as its Official Vehicle Partner. While the partnership between BMW and the BNP Paribas Open has been in place for years, BMW is now offering a new suite of experiences and activities for BMW fans and owners.
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14 Wins for Car and Driver Editors’ Choice Awards for 2026

14 Wins for Car and Driver Editors' Choice Awards for 2026 
A total of 14 BMW vehicles were recently named to Car and Driver's Editors' Choice list for 2026. This makes BMW the winningest automaker on the list. It continues to set new benchmarks. Whether you desire the spaciousness of a three-row SUV or the thrills of a high-performance sports sedan, BMW has a diverse lineup for you to choose from.
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BMW Intelligent Personal Assistant Expanded to Include Amazon Alexa+ Technology

BMW Intelligent Personal Assistant Expanded to Include Amazon Alexa + Technology

BMW is reaching a significant milestone in human-vehicle interaction by evolving its digital ecosystem. Many current models already feature the BMW Intelligent Personal Assistant, designed to streamline cabin management and navigation. Starting in 2026, this technology will be further enhanced by Amazon's AI Alexa+ architecture, creating a more sophisticated and responsive interface for drivers and passengers alike.

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BMW Returns As An Official Sponsor of The Art Basel Miami Beach 2025

BMW Returns As An Official Sponsor of The Art Basel Miami Beach 2025  

BMW has always stood out as an innovative automaker, but now the German car company adds another bragging point to its list. Showing its capacity for innovation and broad horizons, BMW has partnered with world-renowned artist Kennedy Yanko. In honor of their partnership and in support of the artist, BMW will serve as the Official Global Automotive Partner at Art Basel Miami Beach 2025.

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Growing Consumer Optimism and Expectations Around Electric Vehicles Shown with a Consumer Survey Commissioned by BMW Group

Growing Consumer Optimism and Expectations Around Electric Vehicles Shown wtih a Consumer Survey Commissioned by BMW Group 
A recent consumer survey commissioned by the BMW Group revealed that U.S. consumers are optimistic about the performance and usability of electric vehicles despite barriers such as cost and infrastructure. The survey highlights a growing openness to owning and driving electric vehicles and emerging powertrain technologies while emphasizing the need for continued innovation and investment across the EV ecosystem.
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BMW Celebrates Seven Million BMWs Assembled in the United States

BMW Celebrates Seven Million BMWs Assembled in the United States 
World-renowned automaker BMW recently celebrated a major milestone: It has produced seven million vehicles in the US. BMW, a German automaker, has production plants globally, including the United States. The automaker started production in the US in 1994, and in March 2025, its seventh million vehicle rolled off the line at the Spartanburg manufacturing plant in South Carolina.
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