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The International Motor Sports Association is one of North America's premier car racing organizations. Originally established in the late 1960s, the IMSA continues to sanction major competitions with the world's leading drivers. As a global leader in the auto industry, the BMW corporation has a rich heritage in competitive car racing. Let's look closer at the signature BMW M Motorsport performance in 2024.

 
Just because you're in college doesn't mean you can't travel in luxury. BMW offers premium vehicles that cater to a wide range of different lifestyles. Here are some of the top BMW models for college students.

 
BMW has historically been a pioneer in the areas of performance capability and technology. From the racetrack to city streets, BMW's vehicles are known for their sporty nature and strong engines. Each year, the automaker also debuts new technology to make your rides safer, more relaxing, and more entertaining. Here's what to look forward to in your 2024 BMW.

 
As winter arrives and temperatures decrease, giving special attention to your vehicle's tire pressure becomes crucial. The cold weather causes the air molecules in your tires to contract, decreasing tire pressure, which can impact your car's performance and fuel efficiency.

 
The XM Label Red is an all-new addition to the BMW lineup, and this hybrid-electric crossover stands out as the automaker's most powerful production model. It boasts an astounding output of 738 horsepower as well as 738 pound-feet of torque. On June 27, 2023, the XM Label Red embarked on the annual Pikes Peak International Hill Climb. On the second attempt, the XM Label Red did more than complete the course. It did so in record time.

 
Electric vehicles (EVs) have recently been making waves in the automotive industry. Driven by technological advancements and heightened environmental concerns, the popularity of electric cars has soared. Nevertheless, despite their numerous advantages, myths and misunderstandings continue to circulate regarding electric vehicles.