Once again, BMW is pleased to announce its continuing support for the high-profile BNP Paribas Open. For the fifth year in a row, BMW will return to the acclaimed tennis tournament as its Official Vehicle Partner. While the partnership between BMW and the BNP Paribas Open has been in place for years, BMW is now offering a new suite of experiences and activities for BMW fans and owners.
2026 Official Vehicle Partner
In 2026, BMW will proudly join tennis stars and proud BMW owners at the BNP Paribas in Indian Wells, CA. The ongoing partnership between the automaker and the tennis tournament signals an enduring and important relationship. As an automaker, BMW stands out for its performance, innovation, and luxury, making it a fitting choice as the Official Vehicle Partner of the BNP Paribas Open.
This year, BMW is bringing a few new highlights for fans to enjoy. One is a 'Closed Room' experience, which gives attendees the chance to glimpse a forthcoming BMW vehicle that has not yet been revealed elsewhere. The event is top secret, which means no photography or phones are allowed in the same room as the prototype.
In addition to unveiling an upcoming BMW to a private audience, BMW will also display several of its vehicles for public admiration. Several standout models at this year's event include the BMW iX3 and the BMW X7 M60i. The BMW iX3 is an all-electric SUV that features impressive power and equally impressive range. The iX3 will offer customers a personalized on-road experience with plenty of customization options. On a full charge, the iX3 is estimated to deliver 400 miles of range, making it suitable for both long and short trips. For those who want more space, the X7 M60i is a great option. The X7 is a large SUV with three rows of seats. In addition to providing space for all your passengers, tennis equipment, and more, the luxurious X7 features an exceptionally comfortable cabin with first-class materials and the latest technology. As with the iX3, the BMW X7 M60i offers many customization options, including interior color schemes and trim details.
In addition to displaying some of its top vehicles, BMW will host the BMW Hospitality Suite, offering BMW owners, dealer partners, and clients a VIP experience throughout the event, including special culinary events, exclusive access to BNP, driving experiences, and more.
Contact us at BMW of Lincoln today for more details.