BMW has always stood out as an innovative automaker, but now the German car company adds another bragging point to its list. Showing its capacity for innovation and broad horizons, BMW has partnered with world-renowned artist Kennedy Yanko. In honor of their partnership and in support of the artist, BMW will serve as the Official Global Automotive Partner at Art Basel Miami Beach 2025.
What is Art Basel Miami Beach?
Art Basel Miami Beach is a special event celebrating the arts. BMW has been a strong supporter of arts and culture for over 50 years, and this sponsorship and collaboration with Yanko is the latest extension of the automaker's commitment to supporting artistic endeavors. Art Basel, as the name implies, is an arts celebration that takes place in Miami Beach, Florida. The event will feature Kennedy Yanko, who is a renowned sculptor.
Along with simply enjoying the event and Yanko's sculptures, BMW is offering an added perk: VIP guests will receive elite shuttle service to and from the event in its flagship vehicles.
About Kennedy Yanko
Kennedy Yanko, the featured artist at the event, is a natural choice for collaboration with BMW. Yanko's specialty as an artist is transforming industrial materials into softer and more individualistic items. Her niche is turning industrial and generic shapes into fluid and dynamic forms with warmth and personality. That ability to bridge the gap between industrial objects and living beings is a perfect representation of BMW's vision for its vehicles, which is to design cars that have plenty of personality and personal touches.
Celebrating the BMW XM Label
While Yanko's approach to sculpting as an artist embodies BMW's approach to its vehicles in general, Yanko's work specifically exemplifies the innovative design and spirit of BMW's XM Label. The XM Label stands out for its stunning interior and exterior design, as well as its impressive performance capability, which reaches up to 738 HP. The XM Label is a vehicle designed to stand out in every respect, from its eye-catching exterior to its performance and luxurious interior. Essentially, the XM Label is a feat of engineering and industrial strength, boasting one of the most unique styles and personalities among cars on the road. And just as Yanko puts a personal touch on all of her sculptures, BMW adds unique touches to all of its XM models, ensuring drivers and occupants are satisfied throughout the ride.
Contact us at BMW of Lincoln today to learn more.