There are a few different types of vehicles that you can choose from when you’re in the market for something new. Sedans are often an affordable option that provides you with excellent comfort and class. The SUV became popular for those looking for more space and performance, but drivers started to scale back a bit to save money and reduce their carbon footprint. Carmakers responded with the crossover SUV, where you still have space and performance, but in a smaller package.
“The future is today”—this popular William Osler quote feels especially true whenever BMW pioneers innovative new in-car tech. The automaker’s latest development, a touchless touchscreen with a holographic display, further moves the industry towards a more intuitive driver experience.
In the first ever J.D. Power 2016 U.S. Tech Experience Index Study, two BMW models scored highest in their respective segments for having the most user-friendly technology. BMW outperformed all other luxury brands, which serves as a testament to the automaker’s dedication to providing the best experience for drivers.
BMW is using some exciting new technology to get an up-close-and-personal look at their new line of cars before they are even created.